Checkbox questions are easy to analyze since they are closed-ended. Single-Selection is a questioning system where a user is asked to pick only one answer, from a predetermined set of responses of at least. Single selection lets you create questions with several pre-configured answers for participants. The Rate scale records how much or how well it happened. This scale is used to evaluate the performance of a product or service, employee skills, customer service performances, processes followed for a particular goal, etc.
The Star Rating scale question lets respondents evaluate a statement on a visual scale of stars. For instance, products are awarded a rating from 1 to 5 Stars by customers to reflect where it belongs. The higher the Star Rating, the better. Similar to the Star Rating, the heart Rating question lets respondents evaluate a statement on a visual scale of hearts. A weight is assigned to each heart icon on the scale. A Rating Scale question, commonly known as a Likert Scale, is a variation of the Matrix question where you can assign weights to each answer choice.
A Matrix question is a closed-ended question that asks respondents to evaluate one or more row items using the same set of column choices. The Smile Rating question lets respondents evaluate a statement on a visual scale. Whereas the sad face shows negative ratings and the smiling face shows a positive rating. Smileys are evaluated better and perform similar to traditional radio buttons, there seems to be an advantage in using smileys as a response.
A Likert scale is a very quick and easy to run this type of survey that can be sent through all modes of communication. They provide a universal method of collecting data, which means it is easy to understand. If you're working with quantitative data, it is easy to draw conclusions, reports, results, and graphs from the responses. Furthermore, because Likert Scale questions use a scale, people are not forced to express an either-or opinion, rather enabling them to be neutral should they so choose.
Despite that, a huge downside to using Likert Scales is that respondents either lean towards choosing the most extreme option or express no opinion at all. Want to design a Likert scale questionnaire? Sign up with formplus to start using over 10 options and rating fields for your online surveys. In , gender identity scholars developed the personality attributes questionnaire.
This questionnaire accurately predicts whether a These days, there's a lot of social conversations about diversity and inclusion. In the workplace, more organizations are striving to What is a Guttman Scale? The Guttman scale is one of the three unidimensional measurement scales. It tests how a person responds to a While these two are complementary, they Pricing Templates Features Login Sign up. What is a Likert Scale? What are Likert Scale Points?
Pros of a 4 Point scale In certain cases in which a specific user opinion is essential, the 4-point scale is most ideal. Usually, Likert scales are odd-numbered scales.
It provides an exception to the rule Cons of a 4 point scale A 4 point Likert scale is observed to distort the results. A 4 point Likert scale forces a choice when a respondent has no opinion A 5 point Likert scale data is more accurate than the 4 point data. If you have only a single question you will get a lot more benefit by providing more response options: 7, 9 or 11 versus 5. Joe Dumas and I found a single 7-point scale did well.
As you have more items in your questionnaire it matters less how many scales you have. The SUS has 10 questions meaning it has 50 points of discrimination. In fact the standardized SUMI questionnaire has only 3 point scales but it has 50 questions for a total of points of discrimination. Whatever small benefit you get from having more points will be more than offset by losing a valuable benchmark.
This is especially the case for SUS which has publically available benchmarks. If you are designing a new scale and need to decide on the number of response options having 7 will likely give you a small benefit over five.
New York: McGraw-Hill. Oaster, T. Number of alternatives per choice point and stability of Likert-type scales. Perceptual and Motor Skills, 68, Middle alternatives, acquiescence, and the quality of questionnaire data.
Petersburg, FL. Preston, C. Optimal number of response categories in rating scales: reliability, validity, discriminating power, and respondent preferences. Acta Psychologica, , Ramsay, J. The effect of number of categories in rating scales on precision of estimation of scale values.
Psychometrika, 38, Remmers, H. Reliability of multiple-choice measuring instruments as a function of the Spearman-Brown prophecy formula. Journal of Educational Psychology, 32, Schutz, H.
A comparison of variable configurations across scale lengths: an empirical study. Educational and Psychological Measurement, 35, Most studies use the reliability of a Likert scale as the metric to measure the optimal number of scale points, where a Likert scale is reliable if it gives you the same results when you measure the same unchanged object or event. Have Your Say! Customer Experience How to design rating scale questions.
Subscribe Free Account. Learn how to write great survey questions with our Survey Question Guide What is a rating scale? These themes can include: Satisfaction level The extent to which you agree with a statement How easy you found something to complete How far you would recommend a service Why use a rating scale?
Exploring different types of rating scales For rating scales, there are two main groups: Ordinal scales - These scales have answer sets that occur in a logical and systematic order, which have a relational link.
It provides qualitative data. Interval scales - These scales have answer sets where each interval within it tells you about a deeper meaning, rather than just an ordered grouping. It provides quantitative data. For example, is an ordered list of numbers that occur one after the other. Here are some of our favorite rating scale question types: Likert scale questions What is a Likert scale? Alternatively, other amounts of number ranges may be used including scales of and as below Frequency scale questions This is a scale to find out the frequency of an event, or how often an event occurs.
Comparative scale This is a scale to find out about the preference from a comparison. Semantic Differential Scale This is a scale that looks at a respondent's beliefs. Graphic scale questions This is a scale to allow respondents to pick a value based on a graphical representation of what the answers are. Slider scale This scale is for providing freedom of interpretation to the respondent, for them to answer to whatever point they would like, to best represent their view between two points of measurement.
Read how to increase them with our Survey Response eBook How do I set up a rating scale question correctly? There are several things to note when setting up your rating scale question: 1. Also, the scale should give enough points to differentiate respondents from one another as much as validly possible It should be easy to interpret the meaning of each scale point - i.
Using the right rating scale The breakdown of each rating scale type above should give you an idea of how you can incorporate these into your survey see the bolded text for a quick reference.
Gain more information with an extra field When you include a rating scale, you may want to include a free-text answer box underneath to ask your respondent to expand on their earlier answer. Common questions on using scale questions How many scale points should I include in my question? Do I want to give a middle response option? How should I label the response options?
Download Now. Topics research insights survey methodology survey questions. Meena Toor Meena is a content consultant, with a background in journalism and digital marketing. November 10, October 22, October 8, October 6, October 5, September 22, September 9, September 8, Stay up to date with the latest XM thought leadership, tips and news. That looks like a personal email address. Enter your business email. This is my business email. Please type your inquiry here By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement.
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